For agencies and creators

Navigate short-form content with confidence.

popello would be one dashboard for TikTok, Instagram and YouTube: every post explained, compared with your niche, tools attached.

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A phone playing a TikTok, with timestamped notes beside it: the pattern, the hook, and what to repeat.

1One dashboard

Every platform,
one set of numbers.

Each app makes you check separately, with different metrics. popello would put every post in one view.

Last 28 days Sample

Views

352K

+21% on your normal

Watch time

1,550 hrs

+9% on your normal

Saves

10.4K

At your normal

Shares

3,180

At your normal

TikTok11 posts

Views per post. Your normal: 18K

The burnt pan, then the fix

48.2K views, 2.7x your normal

The mistake is on screen in the first second. No intro.

Open the breakdown

Instagram Reels7 posts

Views per post. Your normal: 9K

YouTube Shorts8 posts

Views per post. Your normal: 5K

  • Your normal
  • Breakout
  • At your normal
  • Below your normal

2Explained

Why each post did
what it did.

Hook, format, length and pacing, against your own normal. Every point would link to its moment.

The burnt pan, then the fix TikTok, 34 seconds
  • Still watching, this post
  • Your normal
  • Sample

  1. 1Hook0:00

    The burnt pan is on screen in the first second.

  2. 2On-screen text0:02

    “Don't throw this out” names the mistake.

  3. 3Pacing0:09

    A cut every 2 seconds. Your normal is every 4.

  4. 4Ending0:31

    The fix in one spoken line, then it stops.

3Compared

Your posts against your niche.

What's breaking out among comparable accounts in your lane, and how yours stack up.

Home cooking lane Comparable public accounts Sample
Format In the niche Your posts against your normal
Mistake first Rising 1 post
One ingredient, said twice Rising None yet
One pan, many dinners Moving 3 posts
Recipe in one take Quiet 6 posts

Rising in your lane, and you haven't tried it: one ingredient, said twice.

4Tools attached

Turn what worked
into the next post.

Tools on the same data: your history and your niche.

Make your version

Planned Sample

Rising in your lane

“One ingredient, said twice.”

  1. OpenSay the ingredient before anything else.
  2. TurnCook with it, no talking.
  3. EndingSay it again. Now it means something.

Your version

Brown butter, said at the start and the end.

  • Client reports

    The weekly report for each client.

    First version

  • Hook bank

    Your best openers, and the niche's.

    Planned

  • Pre-post check

    A draft against what works for you.

    Planned

  • Content calendar

    Your next posts, from what is working.

    Planned

For agencies

One dashboard
per client.

Connect each client's accounts. The weekly report would be that dashboard, explained, with your agency's name on it.

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Clients

  • Coffee shop client
  • Gym client
  • Bakery client
  • Florist client
  • Add a client
Your agency

Coffee shop client

Weekly report

Sample

TikTok

Above normal

Instagram

At normal

YouTube

At normal

Why

The latte-art fail opened on the spill. Mistake-first openers are rising in cafe accounts.

Next

Two more mistake-first openers before Friday.

For creators

The same, for your own accounts: one dashboard across your three platforms, explained and compared.

Join the waitlist

How connecting would work.

  1. Sign in with each platform

    Official APIs, with your permission. Nothing would be posted for you.

  2. Posts and metrics, daily

    Views, watch time, retention and more, where each platform's API allows.

  3. Your normal, from day one

    A daily record of your account, so a breakout means something.

Not live yet. Each platform still has to approve popello's access.

Help shape the first version.

popello is in design. Agencies can join as design partners; anyone can join the waitlist.

Join the waitlist Become a design partner